It’s really no secret that adidas’s stock – both literally and figuratively – has risen substantially over the past couple of years. In large part due to signing the likes of Kanye West, Pharrell Williams and other similar brand endorsers, the Three Stripes has experienced a shift in power, thus bridging the still somewhat lengthy gap between itself and powerhouse Nike.
But while stocks have recently hit an all-time high, where does that leave adidas sneakers on the resell market? For quite some time, the German brand was but a mere minute player in the resell game, but since 2014, their resell numbers have been significantly climbing.
With their latest breakdown, StockX, the world’s first sneaker stock market, the company delves into the history of adidas resell. You will immediately find that overall, the brand with the Three Stripes has been on a positive trend towards embracing the sneakerhead community and has finally reached legit resell brand status.
Models like Kanye’s YEEZY Boost sneakers, as well as the game-changing Ultra Boosts and NMDs are some of the main contributors to adidas’s recent resell success, and to virtually no surprise. But another major player has been the ZX Flux “Multi,” which was the brand’s top reselling shoe of 2014.
For more on adidas’s current resell surge, follow on over to StockX and dive into their thorough breakdown.
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