Hark the Snapchat and Instagram! A king is born for the digital age.
Heralding a new kind of peace on earth, the hipster nativity scene features Baby Jesus’ tricked out stable with a solar-powered roof, and a 100-per-cent organic cow feeding on – obviously – gluten-free feed.
“This product started, as all good products do, at a happy hour with our friends,” said Casey Wright, one of the cofounders of Modern Nativity in an email.
“After a few beers, we started joking about how religions would be different if their sacred texts were set in modern times.
“From there, it quickly snowballed into what the nativity would look like in 2016.”
Segway-saddled wisemen bearing gifts from Amazon add the zip. Hmmm. Just wondering if they used Google Maps to find the stable or sought out the Star of Bethlehem through the city’s light-polluted skies?
Of course, who wouldn’t want a cup of steaming Starbucks coffee after a walk through the desert, and the delivering of a baby?
The details started evolving as the idea was shared with friends and other people, Wright says.
“Someone would say, ‘The wise men should be carrying Amazon Prime boxes,’ and we’d say, ‘Great idea, let’s do it!’ ” he says. “The next person would say, ‘The cow should be organic,’ and we’d evolve the design again.”
If God is in the details, then we may have experienced some form of heaven.
For instance, note the shepherd who Instagrams the moment (#babyjesus #nofilter), and, completing the picture, the proud new family – Joseph, Baby Jesus and Mary – poses for a selfie, duck-face and all. Also, note the cool blue, off-shoulder top Mary wears!
The product, which can be bought online for $130 (U.S.), has raised eyebrows on both sides of the aisle, evoking fury on the one hand and mirth on the other.
“We have quickly found out that this product is very polarizing,” Wright says. “It’s usually, ‘This is hilarious. I need one,’ or ‘This is sacrilegious. I hope you burn in hell,’ and (there’s) almost nothing in between those two extremes.”
There are other worries, too.
“Amazingly, a lot of people seem very concerned about the proper definition of a ‘millennial’ and a ‘hipster,’ too,” Wright says. “We get comments like, ‘Segways aren’t hipster; they’re technically early-stage millennial with a tinge of east-coast liberal’.”
What, perhaps, adds that dash of oomph to this nativity scene is the sheep wearing a sweater. Because . . . why not?