November has only just begun and already the Christmas floodgates have opened, shops across the country selling their Santa-themed merchandise.
Burberry has kickstarted the Christmas advertising battle, releasing a lavish three-minute clip earlier this week titled “The Tale of Thomas Burberry”.
Directed by Academy Award-winning filmmaker Asif Kapadia – who directed last year’s Amy Winehouse documentary, Amy – the clip stars Domhnall Gleeson as the titular character, Dominic West as polar explorer Ernest Shackleton, and Sienna Miller as Burberry’s love interest.
Lily James – the current face of Burberry – also stars in the clip as the fictional character Betty Dawson, based on the female record-breaking pilot Betty Kirby-Green.
Speaking to WWD, she said: “I want there to be a full movie. And with the amount of footage we shot, I’m sure they could have made a film. We invested in the characters, and it was shot like a normal film.”
The actor isn’t the only person wanting a feature-length film based on the short: numerous Tweeters have spoken about their wish for the rest of the footage to be released.
Despite Burberry’s attempt at making an impressive Christmas advert, many are still holding out for John Lewis’s, which is expected to be released in the coming days.