Nike HyperAdapt 1.0 shoes: $720. Donning self-lacing sneakers, a puffer vest, and calculator watch like Marty McFly: Priceless.
The high-tech footwear- envisioned nearly 30 years ago in the Back to the Future films and unveiled in March -is Nike’s first attempt at adaptive lacing. “The shoe translates deep research in digital, electrical, and mechanical engineering into a product designed for movement,” Nike says.
The technology does sound pretty far out: When you step into the shoe, your heel triggers a sensor, and the system will automatically tighten; two buttons on the side allow you to adjust “until it’s perfect,” project technical lead Tiffany Beers said earlier this year.
A handful of Nike+ app users will gain early access to the shoes on Nov. 28, but HyperAdapt 1.0 officially goes on sale to the public on Dec. 1. Additional details about booking appointments for the “experience and purchase” of the sneakers will be posted online and in the mobile app.
“The Nike HyperAdapt 1.0 is the first step into the future of adaptive performance,” the manufacturer said in March, and “makes feasible the once-fantastic concept of an automated, nearly symbiotic relationship between the foot and shoe.”
Initially available in either black or white (with a touch of “Blue Lagoon” coloring), the HyperAdapt will launch in metallic silver or black with white accents “later in December,” according to Nike.
Nike collaborated with Robert Zemeckis on 1989’s Back to the Future II-set partly in 2015-to “imagine sneakers that would suit the inhabitants of the advanced era.” The result: MAG high-tops.
In 2011, Nike produced 1,500 replica pairs, which were auctioned off on eBay and earned millions for The Michael J. Fox Foundation for Parkinson’s Research. But they were largely for show and did not sport automatic laces.
On Oct. 21, 2015-the day Marty, Doc Brown, and the DeLorean arrive in the future-Nike showed off real self-tying MAGs-a sort of HyperAdapt prototype. As the shoes’ first and most-celebrated wearer, Fox received a pair last year.