How has this partnership never happened before? Started and headquartered in Detroit, Carhartt has been making clothing since 1889, and Chevrolet has been making trucks since 1918. Both are mainstays of the American working class and both focus on durability as main selling points. So it only makes sense for the two to link up for this turbo-diesel-powered special edition 2017 Silverado 2500HD.
Considering it’s showing at SEMA, the concept is actually pretty caged. Then again, Carhartt has never been a flashy company, so it makes sense. Chevy characterizes the paint treatment of the heavy-duty Silverado as “two-tone Carbon Flash.” Split by a gold pinstripe at the beltline, the top is matte black while the bottom is gloss. The badges mimic the Carhartt logo, down to the font, but replaces the clothing’s brand name with the Silverado name.
With work needs in mind, this 2500HD has trailering mirrors, a 20-inch LED light bar, a lifted suspension, bed lighting, bed outlets, a swing-out toolbox, 20-inch nickel-plated aluminum wheels, and a bed cover in Carhartt’s distinctive fabric. That canvas is carried into the cabin with patches on the seats, center console, and the door panels. The Carhartt logo is lasered into the headrests, because what’s a special edition without 800 logos?
Now, if you excuse us, we’re going to go listen to some Smokey Robinson or maybe some Eminem, while drinking a Faygo and watching a Detroit Pistons game. Something’s got us in a Michigan mood.