In the age of Google Chat, Slack and email, it can be easy to get lost in the endless cycle of electronic communication.

But according to one CEO, whose company has generated $300 million in revenue and $1 billion in product sales, to succeed in business, you have to be a great people person.

“Making a conscious choice to lift others up is an essential part of being a great leader,” Stella + Dot founder Jessica Dilullo Herrin writes in her new book ” Find Your Extraordinary.”

Here are this CEO’s top tips for communicating with people: