SINGAPORE – British band Coldplay are aware of touts trying to profit from the resale of tickets to their upcoming National Stadium show on April 1.
Says Live Nation Lushington managing director Michael Roche: “Even the band saw what happened, and said, ‘Michael, we have to do something.’”
The organiser has taken steps to void some of the tickets re-sold online at inflated prices. It is the first time that Live Nation Lushington has ever had to do that for its concerts here, although Mr Roche, who is also the executive director of the Singapore Grand Prix, had taken similar steps against scalpers for the F1 races.
He declines to provide details of how his company went about tracing and voiding the tickets.
In 2012, the organiser of K-pop concert SMTown Singapore, Running Into The Sun, listed the names of four ticket-holders who tried to resell 34 tickets at a profit on its website. The tickets were invalidated and those trying to enter with them were barred from the show.
Tickets to Coldplay’s upcoming show, their fourth here, were released in three batches from Nov 17 to 21, and all were sold out quickly. It is estimated that about 40,000 tickets have been sold so far.
The organiser is also planning to release an additional 10,000 tickets once it finalises layout and logistic issues on Wednesday and Thursday (Nov 23 and 24).
Live Nation Lushington and the band’s management are also aware of the high demand that has resulted in an online petition to add a second show in Singapore.
Says Mr Roche: “It’s the start of the tour so it’s difficult to make a decision that quickly.
“We’re looking at everything so let’s just see what comes up in the next two days.”
According to him, Coldplay had also asked that the organiser keep the ticket prices low. The tickets were eventually priced from $78 to $298.
“Our ticket prices were originally a little bit higher and they said no, move that price. They really care,” says Mr Roche.
He is also aware of a recent BBC report where the honcho of Live Nation Italy, Mr Roberto De Luca, had admitted to selling a small number of tickets to online ticket resale website Viagogo. But he stresses that Live Nation Lushington does not engage in such practices.