“It’s about storytelling through music and emotion. The sentiment behind that hasn’t changed – and that is quite intentional.
“The strategy behind our campaigns is always about thoughtful gifting.”
And a lot of people who have been waiting for the 2016 tear-jerker with bated breath have been fooled by this snowglobe-themed video featuring the song ‘Follow You Follow Me’ by Vapor.
But unfortunately, it’s not the real deal, it’s actually the masterpiece of an A-Level student, Nick Jablonka.
Uploading the video to YouTube in June, the sixth former explained: “My chosen essay was on John Lewis and how successful their marketing campaign has become.
“Along with the essay I had to create a linked production piece, and this was my attempt on creating a John Lewis style advert. As far as I remember I think it got full marks.”
He continued: “This was literally uploaded to showcase the production piece, I wasn’t going to upload it at first as I’m fairly critical of my work, but I thought I wouldn’t lose anything if I uploaded it, even for people to use as inspiration for their course-work.
“I was stuck for a while … The video isn’t monetised, the song fits perfectly with the story and the mood so why not!”
In fact, it’s SO good, people have flocked to Twitter to share the ad thinking it’s genuine. Heck, it’s already got more than 150,000 views.
Speaking on Good Morning Britain on November 7, Nick admitted that he couldn’t believe it when his work went viral.
Speaking to Ben Shephard and Kate Garraway, he said: “I’ve always been a fan of John Lewis adverts and when we think of Christmas you think John Lewis.
“It went crazy. It got to 30,000 hits and then it started going up very quickly.”
A John Lewis spokesman responded saying: “Nick is clearly very talented, we’d love to invite him to spend some time with us.”
But sadly, it ain’t the ACTUAL John Lewis Christmas advert. We’re still waiting on that one. No pressure, JL…
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