It’s always disappointing to find out that things aren’t exactly the way you once believed them to be, but that’s life. One man from Los Angeles, however, is so disillusioned by the discovery of deceptive marketing that he has launched a $5-million lawsuit against doughnut giant Krispy Kreme. His complaint? That the company’s so-called raspberry and blueberry doughnuts don’t actually contain real fruit.
Jason Saidian says that Krispy Kreme misled him and other customers by naming their products in such a way that would make people believe they contained healthy fruits; and yet, their “Chocolate Iced Raspberry Filled,” “Glazed Blueberry Cake,” and “Glazed Raspberry Filled” doughnuts “did not contain their premium ingredients.”
To make matters worse, he points out that the blueberry doughnuts are studded with fake blueberries. The lawsuit states:
“The Blueberry Products contain imitation blueberries (referred to as ‘blueberry gumbits’ by Defendant) which are made from inferior and potentially harmful ingredients such as corn syrup, Blue #2, and Blue #1. Due to their blue color and round shape, the ‘blueberry gumbits’ are inserted strategically on the inside and outside of the Blueberry Products to induce unsuspecting consumers into believing that the Blueberry Products contain actual blueberries.”
Saidian claims to have overpaid for products that were supposed to contain premium ingredients linked to good nutrition; had he known the truth, he says he would have either not purchased them or not paid so much. Apparently he hoped to benefit from the vitamins C and K, potassium, and dietary fiber that are present in fresh raspberries, as well as their cancer-fighting properties.
Saidian is angry that other fruit-filled doughnuts, such as lemon and apple, do contain real fruit, whereas the raspberry and blueberry do not. Nor do the maple doughnuts, which he says should have real maple syrup in order to go by that name.
“Defendant knew or should have known that… customers… would therefore reasonably believe that the Raspberry Products contain actual raspberry, the Maple Products contain actual maple syrup or maple sugar, and the Blueberry Products contain actual blueberries.”
I’m all for transparent ingredient lists (Krispy Kreme’s ingredients are all listed in this PDF), but Saidian’s assumption that there’s anything inherently healthy about a doughnut, be it fruit-filled or not, is downright absurd. Nobody goes to Krispy Kreme hoping to get part of their daily recommended value of vitamins. Plus, anyone with a smidgen of knowledge about nutrition would realize that any fruit-sourced nutrients, even if they were present, would quickly be negated by eating a sugary, deep-fried pastry.
Saidian would do better to pursue a worthy lawsuit, such as the mass destruction of rainforests to make way for palm oil plantations, the source of the oil in which doughnuts are fried. Now that would be a fight worth fighting.