New MacBook Pro is obliterating competitors, SD card be damned

I admit it, I thought Apple was going to face an uphill battle with the MacBook Pro. I guess I underestimated the new laptop. Despite ditching popular features like the SD card slot and sporting a starting price of $1,499 – and that’s without the new Touch Bar OLED panel – the laptop appears to be an early success. New data from Slice Intelligence suggests that the new MacBook Pro is selling at a faster rate than Apple’s competitors, too.

Yesterday, reports out of Apple’s supply chain suggested Apple is bullish on the new MacBook Pro and has indeed increased component orders in anticipation of increased sales. Slice’s data shows that Apple may be making a smart move.

“In the first five days of availability online, the latest model generated over seven times the revenue that the MacBook 12-inch did during its April 2015 launch,” Slice Intelligence said on Wednesday. “The new model’s sales already equal 78 percent of all the revenue generated by the MacBook 12-inch since it became available, and has accumulated more revenue than any other laptop this year.”

Let that sink in for a moment.

The new MacBook Pro is already generating almost as much revenue as a product that has been out for a year and a half. It’s also crushing every other competitor on the market, including all of the fancy new Windows 10 machines we’ve seen launch over the last several months, in terms of ability to generate revenue.

Look, I said early on that the MacBook Pro is wildly overpriced, and I thought that there was no way it could help boost Apple’s sinking PC sales. I may have been wrong. But we do need to consider the other side of the coin.

Keep in mind that, given the MacBook Pro’s price, it’s easy for it to generate revenue at a much faster pace compared to lower-cost machines. In other words, for every one thousand $1,500 MacBook Pros Apple sells, a Chrome OS competitor selling $200 machines would need to sell about 8,000. So what’s causing the spike?

Why is the MacBook Pro an early success?

Slice thinks the resurgence is thanks to folks who may be coming back to Apple. “This successful launch may be luring those who have abandoned Apple back to the brand,” the firm said. “Touch-screen technology has been deployed by other laptop brands for years and shoppers looking for the newest technology would have to move away from Apple to try the new tech.”

Apple still hasn’t adopted a full touchscreen display, though, and it sounds like that’s something that’s not even in the cards. Folks who want that will still need to look elsewhere. In any case, early signs suggest the MacBook Pro is a success. Color me surprised.

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