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OLED TV from LG drops to lowest price of the year


Update November 1: Today-only, the 55-inch LG 55EG9100 is available at Amazon for $999, which is $400 off yesterday’s price.

“The best picture money can buy” now costs less than ever, but it still ain’t cheap.

In anticipation of the holiday buying season, the two OLED-based TVs in LG’s B6 series have fallen to their lowest prices of the year.

The 55-inch OLED55B6P is now $2,000, while the 65-inch OLED65B6P is $3,000.

Those prices are $500 and $1,000 lower, respectively, than they were at the beginning of October. Even after those big price drops, however, LCD-based televisions like Vizio’s M series cost half that much (or less).

For people who want the best picture quality available, LG’s new pricing puts these world-beating TVs within closer reach than ever. In my review of the B6 series, which compared it side-by-side against rivals, I called it the best-performing TV I’d ever tested. That’s primarily because of its OLED display technology, which is fundamentally different from LCD.

LG makes a few OLED TV models, but the B6 is my overall favorite among versions with 4K resolution. The company also makes a single 1080p resolution OLED, the curved 55-inch 55EG9100, which is a very good value.

LG has told CNET that the price reduction on the B6 series is not permanent, but declined to specify when it would increase again.

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