People Want the Snapchat Spectacles So Bad They’ll Stand in the Cold for Hours in Midtown NYC

Forgoing the snazzy vending machines it’s been placing in locations around California, Snap has opened a pop-up shop in New York City to sell Spectacles, $130 sunglasses that record 10-second videos.

It was 38 degrees this morning, and when I arrived at the shop on 59th Street and 5th Avenue (around the corner from an Apple Store), there was a line down the block. Someone even recorded the action via Spectacles.

Image credit: Stephen J. Bronner

Camping out for #spectacles at #snapchat https://t.co/qAkNo5X2vt pic.twitter.com/SmXAPW0EjV

– Darrellkc (@hamptonsunset) November 22, 2016

Hey @Snapchat it’s cold here in line in NYC. Could we get some coffee? #socold pic.twitter.com/X0a9cdDeLL

– Catpiss_Neverclean (@catpiss_nvrcln) November 22, 2016

Related: Snap’s Youthful Founders Show No Fear in Race to IPO

Of course, the line was shorter than Monday’s (but the day had just begun).

The line for @Snapchat @Spectacles in NYC is 3 hours long wraps around the block along Central Park ? ? pic.twitter.com/chUfQpqdMc

– Kevin Siskar (@TheSiskar) November 21, 2016

Image credit: Stephen J. Bronner

Some of the people on the line were professional ‘waiters’ (yes, really).

38° 9:03a #linedudes are 23rd thru 35th since 7:30a @Snap #spectacles line in #nyc waiting for #snapbot access for 13 @snapchat fans #cold pic.twitter.com/m265z2BOTX

– Same Ole Line Dudes (@sold_inc) November 22, 2016

I spoke to three individuals who have been waiting since the early hours of the day. The first was Hugh Jackman.

Here are Chris Lyons and Ryan Edelstein.

New Yorkers rushed to use their Spectacles — even when they didn’t have much yet to record.

In my opinion, @Spectacles brings another artistic/creative way for augmented reality. Head over to Snapchat ? pinotski. pic.twitter.com/qOFgKyAgGw

– Wahyu Ichwandardi (@pinot) November 22, 2016

A day with #Spectacles #snapchat #nyc #nj #commute follow me at armesteves8188 @Snapchat @Spectacles pic.twitter.com/KpUPKm7N9x

– armandesteves (@armandesteves) November 22, 2016

It may take some time until New Yorkers create a truly entertaining video, such as this one from a San Francisco resident: