Similar to how Google Assistant is a selling point for the Pixel and Pixel XL right now, a new report suggests that Samsung will do the same with the Galaxy S8 and its own personal assistant technology. This report comes a month after it was revealed that Samsung would be acquiring Viv Labs, the same company that helped build Apple’s personal assistant feature, Siri. Now, The Wall Street Journal cites “people familiar with the matter” who tell them that Samsung wants in on the personal assistant market too.
Because of the Galaxy Note 7 debacle, Samsung will allocated more time and more resources to the development of the Galaxy S8 than normal. The company will need the Galaxy S8 to impress smartphone consumers as well since they need to win back some of the the trust they lost from the Galaxy Note 7 fires. Samsung says that the “majority” of those who returned the Galaxy Note 7 have chosen to stick with a Samsung device anyway, but some will be cautious until that trust is gained back.
Sources close to The Wall Street Journal are telling them that the company has created prototypes that have a dedicated AI assistant button. The button is said to be on the side of the phone, and it will launch the personal AI assistant when pressed. It’s unclear if this dedicated button will make it into the final product, though. These types of experimental designs happen all the time before the release of a product. So we’ll have to wait and see if the button makes it in the finished product or not.
The report also says Samsung could delay the announcement of the Galaxy S8 as late as April. The company has a history of announcing their new Galaxy S smartphone at Mobile World Congress, but they also need to make sure the product is safe and is impressive enough to grab people’s attention.