Just when I was shaking off the last bits of my turkey coma, some major palette news was announced, and now I’m wide awake because yes, it’s that good. Smashbox and Shay Mitchell partnered up to launch seven-yes, you read that right, SEVEN-brand-new eye-shadow palettes. It’s kind of like someone giving me a few shots of espresso or something, because I’m all like, “What tryptophan?”
More palettes we’re loving right now:
- Deck of Scarlet Is the Palette Delivery Service You Never Knew You Needed
- The Too Faced Matte Chocolate Chip Palette Is Almost Here
- Everything We Know About the Mario Dedivanovic x Anastasia Beverly Hills Master Palette
As a makeup-obsessed beauty editor (where my beat is quite literally makeup, although I’ll wax poetic about my curls), I’ve become accustomed to brands announcing new palettes every other week. (I know, #ToughLife.) And to be clear, I am in no way throwing shade-I live for every single one of them-but seven-palettes-at-once launch is unheard of. The collab was announced on Smashbox’s Instagram with different pictures of the Pretty Little Liars actress rocking seven different looks using the sets. (Only three of the pictures have been posted so far at time of publish, but we’ll update as they come in, obviously.) Or in the words of the Smashbox Instagram caption, below, “Seven shades of Shay.” The superglam snaps were taken by the founder of Smashbox himself, who also happens to be a highly skilled photographer, Davis Factor. All of the looks featured are completely different-meaning both hair and makeup-to thematically match and emulate each palette’s individual theme. So whether you’re a smoky-eye queen or more of a low-key glowy goddess, you’re sure to find a palette that suits for style among the selection. We aren’t sure which one was used in this first one, but it’s g-o-r-g-e-o-u-s.
Here’s Mitchell in Bold.
And this is what Smoky looks like.
Each of the seven palettes in the Smashbox and Shay Mitchell collaboration comes with six highly pigmented, blendable powders tailored to its individual theme, along with two large pans of neutral base shadows for each. Translation: Endless amounts of looks.
Now let me walk you through the collection, pictured below. Starting from the top, there’s Metallic, which, unsurprisingly, comes with intense foil-finish shadows. Then there’s Matte, which is filled with velvety everyday shades, that are-you guessed it-matte. Below those, there’s Golden Hour, a combo of mattes and shimmers inspired by Los Angeles-where Smashbox Cosmetics HQ is located, and Softlight, which, much as its glowy name suggests, can double as a highlighting palette, too.
And that rainbow one that you can’t miss? That’s Bold. (Kinda like UD’s Full Spectrum, no?) Below that is Ablaze, complete with all the red-, burgundy- and more warm-toned shadows of your dreams. And last, but not least, Smoky, reportedly Mitchell’s favorite. The matte-and-shimmer set comes with everything you need to recreate Mitchell’s signature smoky eye look. Plus, it’s so damn festive.
As soon as we get our hands on these guys, we’ll report back on their pigment, staying power and if they really are as “Slay Mitchell” as her makeup artist ( and Kim Kardashian’s), Mario Dedivanovic, often refers to Mitchell-and her beauty choices-as. Anyway, I digress. Stay tuned to allure.com for more on the Smashbox and Shay Mitchell collab, which you can get right now on sephora.com for just $29 a palette. Crazy affordable, IMO.
What’s crazier, though, is that the Ablaze palette is already sold out-and these seven palettes were all part of a CYBER MONDAY launch. (Reminder: It’s Sunday night.) And since the collaboration is limited-edition, there won’t be a restock until December 15, people.com reports. But we’re not surprised, considering what Mitchell told people.com of the Ablaze palette. “It’s got really warm tones, like red clay. It would be great for every day, but I love it for night, especially if you make it really bold,” she said. So basically for anytime, anywhere, anyplace.
If you didn’t get your hands on Ablaze (we didn’t, LOL)-or the similarly hued Kyshadow palette, because yes, burgundy eyeshadow is a thing-try these dupes for the next two weeks instead.
Now, learn about the evolution of eye shadow: