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Strategy Analytics: Apple took a record 91% of all smartphone operating profit in Q3 2016


Of all the operating profit generated from smartphone sales in the third quarter of this year, Apple received 91 percent of it, according to a report out today from research firm Strategy Analytics.

Apple’s operating profit for the quarter came out to $8.5 billion out of a total of $9.4 billion, with Huawei, Vivo, and Oppo trailing behind the Cupertino company, Strategy Analytics said in a statement on the report. No other company brought in more than 2.5 percent of operating profit. In other words, if the data were charted out, it would look like a very long tail.

The 91 percent factoid is certainly a positive indicator after three consecutive quarters of iPhone sales decreases, which have resulted in sales decreases for Apple as a whole.

Apple unveiled the iPhone 7 and iPhone 7 Plus during the third quarter. Those phones start at $649, yet they cost $224.80 to build, according to IHS Markit. Apple has not yet provided sales figures for its new iPhones.

Beyond smartphones, Apple has faced criticism for its refreshed MacBook Pro partly because it’s so expensive – the least expensive model costs $1,499, and Touch Bar models begin at $1,799.

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