banner

What Your Car’s Color Says About You


Vibrant red

What it says: High-energy, sexy, craves attention
“The person who is inclined to drive a red car is someone who is high-energy, who loves the dynamism of a red car. There’s a certain sexy connotation attached as well. It’s a person that craves and loves attention. Now there is a difference, however, in the kinds of reds…”

Burgundy red

What it says: Attention-seeking, but subtle and sophisticated
“Deep, bluer reds have the same sort of qualities as vibrant reds, but this is a person who wants to be more subtle about it. A wine-colored car, a burgundy, still comes from the red family, but there’s a great deal of subtlety and sophistication there.”

Sunshine yellow

What it says: Joyful, friendly
“It’s highly visible, so there is a safety factor in driving a car that’s this bright. At the same time, it has a sunny disposition. There’s a kind of joyful, young-at-heart feeling. It’s a very friendly color, attached to good cheer.”

Deep yellow/gold

What it says: Friendly but sophisticated
“The yellow-gold family doesn’t want to imply that much attention, but the gold implies a certain intrinsic value to the car. So it’s friendly and sophisticated. Any time you deepen a color, you add sophistication, so that’s the way a person wants to be perceived.”

Neutral gray

What it says: Corporate, practical, pragmatic
“I think we all know what this says. It’s very sober, it’s very corporate, it’s very practical, and it’s a very pragmatic color. It’s a pragmatic choice in that we know it’s a color that you buy and would keep longer than probably any other color.”

White

What it says: Clean, prideful, fastidious, pure… or lives in a hot climate
“What is interesting, is that a lot of people who choose white like the idea that it’s very clean. There’s a kind of purity in the color white, and of course these are the people who are also fastidious, because in order to have a white car you’ve gotta keep it very clean [laughs] or else it doesn’t look great.

“Now, obviously, some choices are made because of geographic location. If someone lives in the Southwest, where cars get hot, they might choose a white car because it just kind of goes with the temperature. But if we’re talking personality, it’s someone who likes to keep that car clean, takes a great deal of pride in their car, and makes sure it’s seen by the rest of the world as a very clean car.”

Want more of the world’s best Cars delivered straight to your inbox? Click here to sign up for our daily email.

Aaron Miller is the Cars editor for Thrillist, and can be found on Twitter and Facebook. He’s had cars in dark metallic blue, dark metallic purple, pure white, white-and-black, dark metallic red, bright red, dark green, bright metallic green, and two in black. Talking to Lea was like being diagnosed by a psychoanalyst.

What's Your Reaction?
WTF! WTF!
0
WTF!
Cute Cute
0
Cute
Buzz Buzz
0
Buzz
LOL LOL
0
LOL
Geeky Geeky
0
Geeky
Win Win
0
Win
Angry Angry
0
Angry
Fail Fail
0
Fail
Love Love
0
Love

log in

reset password

Back to
log in