It’s hard to put a finite value on the horror of discovering your $20 KFC Fill Up bucket isn’t as “filled up” as the one in the picture, but a brave New York woman and her attorney are going to try. They figure the violation is worth $20 million.
Anna Wurtzburger argues the chain’s pulling a fast one on people who order the bucket-size feast, which besides chicken includes a large coleslaw, four biscuits, two large orders of mashed potatoes, and gravy. She says the promo shots depict the tub — about the size of an extra-large movie-theater popcorn — as overflowing with crispy chicken, but that in reality the container only has eight measly pieces. (Which, maybe in a bad omen for her case, is exactly how KFC’s website describes it.)
Either way, Wurtzburger argues the portion amounts to “a lot of BS,” and she’s suing to get the company to quit advertising the Fill Up that way. She says she’s retired, on a budget, and bought the bucket thinking she’d get “a couple” of meals out of it. “They’re showing a bucket that’s overflowing with chicken,” she tells the Post, noting that it supposedly feeds a whole family. “You get half a bucket! That’s false advertising, and it doesn’t feed the whole family. They’re small pieces!”
KFC’s corporate office told her the pieces are positioned like that in the ads, sort of poking out of the top, so “the public could see the chicken.” They tried to placate her with $70 in coupons, but she refused them on principle in order to “hit [KFC] where they feel the hurt,” a.k.a. “in the pocketbook.”
Wurtzburger was also kind enough to give KFC an idea for an ad that doesn’t suggest the massive tubs might contain 87 pieces of chicken. “You know what commercial they should put on? You remember the movie Oliver?” she tells the Post. “It was about the little boy growing up in the orphanages and he was hungry and he goes to the man, ‘Can I have some more?’” Not shockingly, KFC has rejected the lawsuit as “meritless.”